how we did it

We crafted a message that cut through the complexity, turning scientific jargon into clear, compelling content that resonated with vulnerable groups—seniors, children, and people with breathing difficulties. Our approach was simple but powerful: just because the sky looks clear doesn't mean the air is safe to breathe.

But we didn't stop there. We built a comprehensive toolkit that empowered partner agencies to amplify the message through their own channels, creating a unified voice across the community. From concept development to media buying, our end-to-end campaign management ensured this vital health information reached those who needed it most—exactly when they needed it.