what we did

Spokane Clean Air Agency received a grant from the Washington State Department of Ecology to increase awareness of fine particle pollution (PM2.5). The particle name is jargony and a little scary, so we were tasked with finding a campaign message that would resonate and push to action.

We wanted vulnerable populations (older individuals, children, individuals with respiratory conditions) and their caregivers to check the air, no matter what it looked like out their window. We also created a toolkit for multiple agencies to use these assets to increase the impact.