how we did it

Instead of just another ad campaign, we created a mix of print, social, and display ads with clear, compassionate messaging: food assistance is available, and there’s no shame in getting help. Our visuals felt real and relatable—never cold or bureaucratic—speaking directly to families facing hunger. By strategically placing these ads in local newspapers and targeted online spaces, we made sure communities across New Hampshire saw a message of dignity, support, and hope.