what we did

Mixfit came to us with a big tech idea that has even bigger implications, but they needed help crafting their message. So we dove into the emerging world of personalized nutrition. We tailored a messaging approach and defined the audiences. Then we clearly defined the brand through visual guidelines. With CES looming, we scripted and shot a video, concepted the booth and helped implement it all. The result was a cohesive brand that was ready for launch.